“GOT REAL?”… the evolution of an inspiring sticker
I got a really interesting call from a really interesting woman the other day. She was super excited (really) about a sticker idea that she had and, when I heard it, I immediately loved it. And yet, we weren’t even quite sure what we had. The idea kept unfolding like a, well, mysterious unfolding thing (thank you, Blackadder). She, Carlin Camp, has a luxury (and eco) goods shop in Charlottesville, VA called CandACamp (www.CandACamp.com) and a quote from her homepage only adds to the intrigue: “…where you will find Mexican candy wrappers, organic nail polish and antler bottle openers… ***
She came up with the phrase (now copyright protected) “Got Real”. Now, did that phrase have a question mark like its mustachioed milky cousin does? Or was it a statement as in, “I got real. Really real.” That’s the beauty of it — it’s really both. She’ll be using a smaller sticker version with “Got Real.” as a giveaway to her customers because they “got real” (real goods and likely a real experience) at her shop. The “Got Real?” is a more provocative and open-ended phrase and she’s selling those at her shop (and via EcoBumperStickers.com).
She’s planning on taking proceeds from sticker sales to make a “real” difference in her community by donating them to Charlottesville Area Community Foundation (www.CACFonline.org) as well as to help finance future scouting/buying expeditions to Timbuktu and beyond.
The beauty of the “Got Real?” and even the “Got Real.” stickers is that they are an invitation to “get real” with anyone who comments on it. It’s like a doorway into possibility — are you willing to take that step?
*** Carlin wants me to tell you about all the other amazing stuff in the store (which I’m happy to do)… “fallen slab wood furniture from Sumatra, millions of years old fossil marble, petrified wood & geodes, LINEN! & classic hip jewelry made with only natural materials, shed antler home accessories from eastern europe, soapstone mined near her family farm in Alberene, VA near where my dad was born along with treasures stumbled upon on a whirl wind of never ending travels.
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